200+ countries. Top 1% mobile retention.
The Gravity Engine fuses GPS, inertial measurement units (IMUs), Ultra-Wideband (UWB), and Bluetooth (BLE) to map player proximity in real time. Sub-100ms updates across every device in the session — the same approach used in smart homes, now working outdoors at scale thanks to 5G and modern mobile IMUs.
This is why social, multiplayer real-world games didn't exist before. We solved the infrastructure problem.
Integrated Reality Labs builds multiplayer games that get people off their phones and into physical spaces with friends.
We're a small team that believes technology should pull people together in the real world. Everything we build serves that.
Each title we build is a live test of the IRL platform: real players, real cities, real feedback. Here's where we are.
Massively multiplayer real-life tag, powered by the Gravity Engine. Players chase assigned targets on a live GPS map, eliminate them in person, record it automatically, and post it. 3 friends or 3,000 strangers — same infrastructure.
Next title in development. New mechanics, new format, same Gravity Engine underneath. We'll announce when it's ready to test.
Momentum Worldwide and Samyang America partnered with IRL to transform SLAP into "Spice Invaders" — a branded campus takeover across UCLA and Ohio State. Buldak hot sauce became part of gameplay, and every interaction produced branded UGC.
Multi-round tournaments with $10K grand prizes ran across 2 campuses in October–November 2025.
Leader in fundraising, corporate communications, and marketing. First business hire at an app-based digital health startup that scaled to acquisition.
LinkedInSerial entrepreneur and product expert. Founded a social fitness app that was successfully acquired. Deep experience in consumer mobile and go-to-market.
LinkedInPhD rocket scientist with expertise in proximity sensor fusion and mobile games. Designed the core technical architecture behind the Gravity Engine.
LinkedInSenior Visual Development artist with credits at Netflix, Starburns Industries, and Universal. Leads product design and visual identity across IRL and SLAP.
LinkedInThe real-world gaming market is at $14B today and projected to reach $142B by 2033 — a 25.9% CAGR. Every major player so far has built singleplayer. No one has cracked multiplayer.
The closest comparable exit in this space is Pokémon GO creator Niantic at $3.5B — a singleplayer location game. We're building the social, multiplayer version of that platform.
SLAP sits in the top 1% of mobile games for retention. Day 1 at 55%, Day 7 at 25%. 81% of players discovered the game through friends. 200+ countries with zero paid ads.
Active SLAP players open the app more than 10 times a day — 5x higher than the mobile gaming industry average. Players don't just install it. They live in it.
We work with investors who believe real-world social gaming is a generational category. Reach out directly to start a conversation.
investors@playslap.com →Small team, big surface area. If you want your work to get people outside and into the world, this is the place.
About the role
You'll transform raw SLAP gameplay footage into polished, on-brand short-form content for our social channels. This is a high-volume, production-focused role — the primary output is 8–10 finished videos per working day.
Responsibilities
Requirements
About the role
Own the iOS side of SLAP and the Gravity Engine mobile SDK. You'll work directly on the real-time proximity detection stack and the player experience across one of the most technically interesting mobile apps being built right now.
What we're looking for
About the role
Build and maintain the Android version of SLAP at feature parity with iOS. You'll work on location services, BLE/UWB proximity detection, and the real-time game layer.
What we're looking for
About the role
Design and scale the session orchestration layer that keeps thousands of players in sync at sub-100ms latency. This is core infrastructure — the kind of problem that's genuinely hard and genuinely unsolved at scale.
What we're looking for
Whether you're an investor, partner, press, or just a fan, we want to hear from you.